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Additional info for A practical guide to graphics reporting: information graphics for print, web & broadcast
And although a television graphic generally provides the audience with a more passive experience, a Web graphic engages the user in a more interactive manner. Thus, at the heart of convergence in graphics reporting is a question that graphics reporters have been answering on a much M U LT I M E D I A S T O R Y T E L L I N G : H O W D I F F E R E N T M E D I A U S E G R A P H I C S 39 Multimedia Graphics: A Comparison Challenges Strengths Illustrations are accompanied by audio voice-overs. Broadcast news spots are short.
Com. All rights reserved. Used with permission. tion presented in an online graphic is complicated and complex, the audience should be given multiple methods for accessing the same information in a single graphic, and each method of entry should enhance their ability to make sense of the information on different levels. In essence, these examples illustrate the full potential of the Web as a graphic medium, and graphics reporters should take full advantage of its capabilities. Animation that provides a reader with a passive viewing experience – pure animation with no interactivity – is less engaging online and will likely be less effective in keeping the audience’s interest and attention.
The nature of the Internet is such that the reading experience can and should be non-linear. In other words, while print media – such as newspapers and magazines – generally promote a linear engagement in which the audience reads a story or visual package in a predetermined order (beginning, middle, end), the online format allows the audience the opportunity to choose the order in which they will engage with information. Online readers have a greater amount of control over the pace and order in which they receive information.