Adventures with impossible figures by Bruno Ernst

By Bruno Ernst

Describes the tools that are used to build fascinating most unlikely figures that may tease the attention and baffle the mind's eye. Copious examples are drawn from the author's personal paintings and the fertile mind's eye of Escher and Oscare Reutersvard.

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They were ultimately responsible for the entire campaign of materials, from project management and conceptualization, through design and execution. The components of this campaign included: the event logo, ads and teasers for publication in HOW and Print magazines, posters, stationery, binders, brochures, postcards, a website, T-shirts, and signage. The creative team began their work ten months prior to the event date, with a timeline of two weeks to six months for designing each element, but many of the teasers and advertisements had to be produced within the first few months.

P. indd 54 12/10/07 9:17:37 AM Text (RAY) Job:12-00674 Title:RP-Design for special events #175 Dtp:120 Page:54 55 Each year, the Art Directors Club of New Jersey and Kean University host the Thinking Creatively Conference, an event geared toward graphic designers with the purpose of encouraging innovation, experimentation, and creative thinking in the working environment, and in life. Steven Brower, art director of the Design Studio at Kean University, identified his goal as being, “to educate and elevate.

Once the direction was established, the creative team developed a visual personality they could mix and match among the different pieces to create an array of fresh and interesting pieces. They developed a circular, stamplike logo that would be used on all of the final pieces that added to the overall handcrafted feel of the materials. The warm color palette, with backgrounds and textures resembling tablecloths, school paper, and a quilt, created a visual landscape that was as familiar and welcoming as it was interesting and attractive.

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