Basics Typography 02: Using Type by Michael Harkins

By Michael Harkins

Basics Typography: utilizing variety presents scholars with a complete advent to the topic of Typography. What typography is (and what it isn't), how and while to take advantage of it, and the way to refine typographic etiquette are all lined during this crucial reference booklet. This e-book is a key introductory textual content for undergraduates learning picture layout and visible Communication, and for all students with an curiosity in Typography.

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Will you use several papers for different sections of the design? Typography is as much about planning how things will work as it is about creating new or exciting work. Creating thumbnails and flatplans should become an essential aspect of efficient typographic practice. This not only helps us to handle the production of design, but (with planning) to forecast the way in which certain aspects of a large job will behave or appear prior to finalizing the work, too. indd 40 40 Job: 02742 Title: Fund of Typoraphy (2nd edition) (AVA) Page:40 6/15/11 5/25/11 10:37 6:56 PM AM 40—41 Right Page plans or a flatplan are very useful when working with larger projects.

You would probably work out a route for getting there. You would even build in some extra time to get there in the event that you might be delayed on your journey. It would make perfect sense to most people that such an ordinary journey should be planned and that there may be some unexpected events to deal with along the way, so some sort of contingency plan may be allowed for. Similarly, typography needs to be planned. You need to know what sort of journey it is you are taking. Is your design intended for print or digital media?

Symmetric grids Symmetric grids sit centrally on a single page (folio) so that the left and right margins are equal. The term can also be applied to a grid system used across facing pages where the position of the margins and text areas are symmetrically reflected or mirrored. Margins are not necessarily equal but run both left and right of the text area on single pages and are mirrored across the spread. Asymmetric grids These grids may have an off-centre appearance either as single pages or combined in spreads.

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