Design Elements, Typography Fundamentals: A Graphic Style by Kristin Cullen

By Kristin Cullen

Explore the basics of typography with this functional new advisor. a tutorial reader instead of ancient survey, Design components: Typography Fundamentals makes use of well-founded, guiding ideas to coach the language of kind and the way to take advantage of it capably. Designers are left with an exceptional floor on which to layout with sort. unlimited power for significant and artistic communique exists—this is the sphere advisor for the journey!

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Variants include cupped, hairline, rounded, slab, and wedge. The first roman serif typefaces appeared in the fifteenth century. ” Other serif typeface categories include Old Style, Transitional, Modern, and Slab (see chapter 3). Sans Serif Sans serif refers to type without serifs and very low to uniform thick-to-thin Serif stroke contrast. The first known sans serif Epic typeface by William Caslon I V appeared in 1816. Vincent Figgins coined the term sans serif roughly twenty years later. Sans serif typeface categories are Grotesque, Geometric, Humanist, and Transitional (see chapter 3).

Some ampersand variations clearly echo their heritage as e and t ligatures; others vary indirectly, with little e and t resemblance. Discretionary Ligatures Ampersands 50 D E S I G N E L E M E N T S Typography Fundamentals The Logik logotype conveys connections via a custom gi ligature, which also unites with the k. It is apt for a company that analyzes text documents and reveals links among them. The modified typeface is Century Schoolbook. idapostle A specially designed ri ligature enriches the aesthetic and personality of the Carissa Pelleteri logotype, which is set in Austin Bold.

Serif typefaces such as Bodoni and Didot have a high thick-to-thin stroke contrast. Sans serif typefaces such Jenson Jenson as Trade Gothic and Univers feature a low to uniform thick-to-thin stroke contrast. Stress Stress refers to the invisible axis that bisects character tops and bottoms at the thinnest points. Orientation is Bembo 110-point Type Size oblique or vertical. Stress is detectible Baskerville using the lowercase o as a guide. Epic and Alright Sans C H A R A C T E R W I DT H Baskerville Clarendon Didot Akzidenz-Grotesk S E T W I DT H Rockwell Univers E S S E N T I A L E L E M E N T S Anatomy & Terminology 41 SERIF AND SANS SERIF Serif A serif is a small finishing detail at the start and end of strokes.

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