Dynamic Graphics (June/July 2005) by Tom Biederbeck

By Tom Biederbeck

Gains: 50 kind Treasures by means of Allan Haley (A kind professional deals his perception into fonts, books, blogs, and extra from the area of letter lore); Insights for Icons via Sheree Clark (Managing those workhorses of the visible arts is more beneficial with a based approach); In-House idea by way of Michelle Taute (For in-house creatives, it is all approximately making connections and searching past the place of work walls); My favourite issues (Top designers proportion their own choices: photos assets that encourage, pride, and enable); Envelope Envy via Alyson Kuhn (A examine the 3 "ens" of envelopes: enclosing, making sure, and enticing). Columns & Depts: layout Dynamics by way of Sheree Clark (Approach competitions conscientiously to get the main out of your efforts-Part 1 of 2); colour Management-Part five through Michael Jahn (Prove your printer to competently are expecting the colour you will see on press); Real-World suggestions (New game advisor sends a transparent message); Make It your personal (Promotions that keep it up giving); colour On name (Optimistic joyful, hopeful, guaranteed, convinced, sunny); software program Specifics (Not-so-extreme makeovers)

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1 2 3 3. Options Keeping a cottage image was important to connect with the company’s name, but designer Ashley Haffner felt a generic house image might be misinterpreted, so she placed a vitamin in lieu of the door. 4. Fonts Basic fonts CG Omega and Verdana easily lend themselves to a variety of applications. 5. Colors Bright, modern hues used sparingly call attention to the logo. These colors also reflect the products offered by the store. 4 5 C100 M57 Y0 K38 C23 M0 Y100 K17 C0 M47 Y100 K8 C0 M16 Y77 K0 JUNE/JULY 2005 31 M A K E OV E R S | Identity Sweetwater County Events Icons help create a simple, yet graphically appealing logo.

Q: Should you take the survey? A: SIGNS POINT TO YES. 1606 All images © 2005 Thinkstock Images, a division of JupiterImages Corporation. Image #: C0036495 royalty-free simplicity CIRCLE 14 ON CONNECTIONS CARD M A R K E TI N G M AT T E R S | Sandra J. Blum Build Your Skill Set Design for Persuasion 5 proven techniques for powerful and effective marketing design Design that gets people to act—to come to an event, give to a cause, buy a product or service, or ask for information—is an art in itself.

Text in 89 brightness white from Wausau Papers (www. com). com). 1 2 3. Folder design The belly band on the folder is the only piece that showcases the Doeren Mayhew logo because Ulrich thinks it’s most important for people to make the connection between the firm’s name and what it does. “Logos function best as signatures and as branding reinforcement, not as text,” he notes. He placed the logo on both sides of the band, as well as on the back of the brochure. 5. Photography When a budget allows for four colors and professional photography, it’s best to run with it.

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