eCommerce in the Cloud: Bringing Elasticity to eCommerce by Kelly Goetsch

By Kelly Goetsch

Is your eCommerce answer prepared for the cloud? This sensible consultant indicates skilled and aspiring internet architects alike the way to undertake cloud computing incrementally, utilizing public Infrastructure-as-a-Service and Platform-as-a-Service. you'll methods to marshal as a lot means as you want to deal with height vacation or special-event site visitors. Written via eCommerce specialist Kelly Goetsch, this e-book is helping architects leverage fresh technological advances that experience made it attainable to run a complete enterprise-level eCommerce platform from a cloud.

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The innovations have been incremental at best. With so much money generated by ecommerce, availability has trum‐ ped all else as a driving force behind architecture. With the rise of omnichannel retailing and the increasing demands, the current ap‐ proach to architecture is not sustainable. Let’s review the status quo. info Current Deployment Architecture Most ecommerce deployment architectures follow the legacy three-tier deployment model consisting of web, application, and database tiers, as depicted in Figure 2-1.

With data in a normalized format, you can execute complex queries, ensure the integrity of the data, and selectively update bits of data. Relational databases are built for the storage and retrieval of normalized data and have been used extensively for ecommerce. Traditional relational databases tend to be ACID compliant. ACID stands for:1 Atomicity The whole transaction either succeeds or fails. 1. org/wiki/ACID. 42 | Chapter 2: How Is Enterprise eCommerce Deployed Today? , data type, whether column is nullable, foreign key constraints).

These dedicated vendors offer the following features: • Highly available power through multiple suppliers and the use of backup generators • Direct connections to multiple Internet backbones • High security, including firewalls, guards with guns, physical biometric security • Placement of data centers away from flood planes, away from areas prone to earth‐ quakes, and near cheap power • Advanced fire suppression • High-density cooling Dedicated vendors offer far and above what you can build on premises in your own data center, for substantially less cost.

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