By Michelle Stack
Higher schooling associations concurrently critique and perform nationwide and foreign ratings of universities. even if, this creates a tough state of affairs seeing that if universities do perform scores they acquiesce to a method established in media logics that has little to do with educational norms of analysis. in the event that they don't perform the ratings they chance wasting public investment, scholars and donors in an more and more aggressive and globalized surroundings. This e-book delves into the impression of reporters, company tycoons and multinational companies in defining what global category is and the way will probably be measured. ratings offer us with a wealthy examine for figuring out how universities outline, set up and deal with their resources and liabilities in a mediatized globalized economic system.
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Additional info for Global University Rankings and the Mediatization of Higher Education
A number of theorists including Nick Couldry have connected mediatization theories to Pierre Bourdieu’s work, particularly around social fields. Bourdieu points 31 32 Global University Rankings to the meta-capital of the state, but Couldry shows that it is not only the state that has meta-capital, but media as well. We could hypothesize that the greater the media sector’s meta-capital, the more likely the salience of media-related capital for action in any particular field, but this would not be a general logic, but rather an emergent process from transformations under way in many fields simultaneously” (91, p.
The fusing of media and rankings is naturalized. Questions that might arise from an august media company failing to provide its own analysis of the QS methodology and instead handing the task over to the business itself is made seamless through the process of mediatization. QS has 6 indicators: 40% based on an academic reputation survey, 10% employer reputation, 20% faculty-staff ratio, 20% citations per faculty from Scopus database, 5% international students and 5% international 38 Global University Rankings faculty (105).
Universities that move beyond their original context need to manage multiple images at the same time, but to present a branch campus of a North American university as having the same resources as the home campus presents challenges. Branch campuses have fewer resources and often have difficulty in finding faculty with the same educational and research background as those at the home campuses; however, if the university is high status, the desire to identify with it will most likely quell open criticism.