The Graphic Design Reader by Steven Heller

By Steven Heller

The photograph layout Reader gains over 50 pleasing essays protecting an enticing landscape of layout concerns, in addition to dozens of interesting interviews and candid observations with the grasp designers who performed a key position in shaping the identification, photo, and formation of latest design.

From the misplaced artwork of show-card writing and the tumultuous days of guerrilla journal publishing to the most recent in digital leaflet layout and scorching journal covers, acclaimed picture clothier and writer Steven Heller presents dozens of beautiful examples of the way photograph layout has reworked from a subset of popular culture to a cultural driver by itself.

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Indd 61 60 Since 1980, Deborah Sussman (b. 1931) and her firm, Sussman/Prejza & Company, have advanced the field of environmental graphic design, creating urban sign programs for numerous cities in California as well as environmental graphics for Disney, Hasbro, and Apple Computer. In the 1960s, Sussman worked with two pioneers of twentieth-century American design, Charles and Ray Eames, whose creative imprint revolutionized the look of postwar America. It was during this mentoring period that she became rooted in an Eamesian joy of color, pattern, cultural influences, and ethnic design.

It transformed one of the largest cities in the world into an intimate, cohesive experience, as well as the manner in which visual communications would be approached for all future Olympics. In considering color in her work, Sussman says, “My work with color is informed by content. It has roots in contextual sources and is inspired by geography, cultural history, user’s needs, architecture, urban characteristics, and available materials. I work intuitively when selecting the actual palettes, often relating them to musical iconography.

Indd 38 12/11/10 11:39 AM 11/16/10 8:59:20 AM (Text) (RAY) Job No:11-22360 Title:RP-Language of Graphic Design 12-C59773 #175 Dtp:204 Page:38 This promotional poster was part of a series that was developed by Scholastic, Target, and AIGA to help educators introduce design to their K–8 curriculums. The pro-bono project invited designers to “respond” to an art piece by creating a poster that celebrates its themes or formal elements. The dual nature of Picasso’s painted terra-cotta piece titled Markatos Moore San Francisco, California, USA Vase-Bird inspired the random, half animal, half object, and hybrid shapes evident in this poster.

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